Job Overview

We are looking for a skilled **Web Developer and Digital Marketing Specialist** to manage the company’s web presence and digital marketing efforts. This role involves both front-end and back-end web development, along with implementing and managing marketing strategies to increase our online visibility, lead generation, and sales.

Key Responsibilities:

Web Development:

- Design, develop, and maintain the company website, ensuring it is user-friendly, responsive, and optimized for speed and performance.

- Implement best practices for SEO to improve search engine rankings.

- Collaborate with design teams to create visually appealing and interactive websites.

- Ensure cross-platform optimization for mobile devices.

- Debug and troubleshoot website issues, and ensure security and data protection protocols.

- Integrate third-party tools and services, such as payment gateways, CRM systems, and analytics.

- Update and manage content via CMS (WordPress, Shopify, etc.).

Digital Marketing:

- Develop and implement digital marketing campaigns across various platforms (Google, Facebook, Instagram, LinkedIn, etc.).

- Monitor and analyze website traffic and user behavior to optimize marketing efforts.

- Create and manage content for digital channels, including blogs, email newsletters, and social media.

- Run and monitor paid advertising campaigns (PPC, Google Ads, Facebook Ads).

- Conduct keyword research and use SEO tools (e.g., Google Analytics, SEMrush) to improve website visibility.

- Collaborate with other teams to align marketing strategies with business goals.

- Keep up-to-date with the latest trends and changes in digital marketing.

Skills and Qualifications:

- Bachelor’s degree in Computer Science, Marketing, or a related field (or equivalent experience).

- Proven experience as a Web Developer and Digital Marketer (portfolio required).

- Strong understanding of HTML, CSS, JavaScript, and frameworks such as React or Angular.

- Proficiency in content management systems (e.g., WordPress, Shopify).

- Experience with SEO, SEM, and PPC campaigns.

- Familiarity with email marketing platforms (e.g., MailChimp) and CRM software.

- Proficiency in tools such as Google Analytics, Google Ads, and Facebook Ads Manager.

- Strong problem-solving skills and attention to detail.

- Excellent communication skills, both written and verbal.

Preferred Qualifications:

- Knowledge of PHP, Python, or other back-end programming languages.

- Experience with e-commerce platforms.

- Understanding of UI/UX design principles.

- Certifications in Google Analytics, Google Ads, or Facebook Blueprint.

What We Offer:

- Competitive salary and benefits package.

- Opportunities for professional growth and development.

- A dynamic and collaborative work environment.